fondmart

What is private labeling?

Private labeling is basically a rebranding process when you put your own labels onto the clothing. Many retailers use multiple fashion sourcing strategies to stock their boutique inventory. Hence, private labeling becomes an important step in building a distinguished brand of one’s own.

The re-branding could be something as simple as packaging in a specific bag, a hang tag or a special thank you card, which are associated with your own logo, name and/or any contact details like social media.